PR exceeds R4.5 million!
The second edition of The Great Optimist Race had PR coverage to the value of R4 565 866, exceeding last year’s total by over R200 000. A great achievement for our event and fantastic return on investment for our sponsors. We are very proud to be partnered with the dynamic team from Brooke Buckland PR, who continue to help us build brand awareness and communicate effectively with our stakeholders.
For the full PR report on RedBook please click HERE.